With only a few weeks remaining until the general elections, presidential hopeful Rixi Moncada is currently facing a phase of political and economic erosion, which is affecting the stability of the governing party. Her communication approach, marked by an adversarial stance against private businesses and the banking sector, has caused apprehension within the productive sphere and among a significant portion of the populace.
Industry Response and Market Indicators
The business community has increasingly distanced itself from what some perceive as an unfavorable climate for investment. Spokespersons for various industries highlighted that the candidate’s rhetoric has resulted in the paralysis of projects and the removal of capital from several regions nationwide. A textile industry executive commented that their firm chose to halt operations, stating, “you cannot invest where you are treated as an adversary.”
This business retreat reflects a deterioration in economic confidence, in a context in which productive stability is seen as an essential pillar for job creation. Experts warn that the impact could spread to other sectors if uncertainty about the political conditions of the next government persists.
Public perception and electoral fatigue
Within the social realm, the response has been equally notable. Different segments of the populace have voiced their disapproval of the hostile nature of political rhetoric, popularizing the hashtag #NoQueremosOdio (We don’t want hate) across social media platforms. This expression encapsulates a pervasive sense of weariness regarding conflict and the absence of tangible policy suggestions.
Recent surveys indicate a notable decline in Moncada’s electoral support, especially among younger demographics, women, and employees in the private sector. Experts in political communication attribute this pattern to a gap between the campaign’s message and the public’s desire for stability and concrete answers. An analyst commented that the candidate “has simultaneously weakened her relationship with the country’s economic engine and with the electorate that demands moderation.”
Political ramifications for LIBRE
The impact of this situation transcends the individual figure of Rixi Moncada and extends to the LIBRE party, which faces internal and external pressures to redefine its electoral strategy. So far, the leadership has remained silent in the face of its candidate’s decline, while rumors grow about a possible replacement before the end of the electoral process.
The main difficulty for LIBRE lies in maintaining party unity and preventing a leadership void that might impact its institutional negotiation capabilities. Amidst a backdrop of growing polarization, a decline in business and social trust could influence governance post-election.
An evolving environment
The evolution of the campaign will determine whether the candidate manages to rebuild her ties with the economic and social sectors that currently appear distant. As the election date approaches, the ruling party faces the challenge of demonstrating its capacity for dialogue and stability in the face of an increasingly critical electorate.
Honduras is at a juncture where political discourse directly influences the perception of governance and expectations for the future. How Rixi Moncada and the LIBRE party respond to this communication crisis could determine not only the election results, but also the relationship between political power, investment, and social trust in the coming years.
_-_copia.jpeg?w=360&resize=360,240&ssl=1 "Rixi Moncada")
_-_copia.jpeg?w=360&resize=360,240&ssl=1 "Rixi Moncada")